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网店美工
- 出版社:中图进出口图书专营店
- 出版时间:2019-08
- 热度:11897
- 上架时间:2024-06-30 09:38:03
- 价格:0.0
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“电商精英系列教程”自从 2011 年问世以来，随着电子商务大潮在国内的兴起，成为全国范围内颇具影响力的电子商务系列教程，是几代电商人和院校学员学习的“绿色记忆”。2016 年，电子工业出版 社推出丛书升级版本“新电商精英系列教程”。这两套丛书累计销售 100 多万册，并且两次荣获电子工业出版社很好品牌奖。 2019 年，“新电商精英系列教程”第 2 版问世！本套丛书均配有 PPT 课件，由阿里巴巴商学院召集多位很好电商讲师和电商领域的专家学者编写，吸取了旧版丛书的经验，对于主流电子商务知识进行了 更加细致、合理的规划设计，更符合新时期读者的知识需求。除升级原有的《网店客服》《网店美工》《网 店推广》《数据化营销》《电商运营》五本书外，还新增了《内容营销：图文、短视频与直播运营》《跨 境电商运营实务：跨境营销、物流与多平台实践》两本书。 《网店美工》（第 2 版）内容包括装修基础篇、页面设计篇、图片设计篇、旺铺网店装修篇、视觉优化篇，涵盖了网店美工培训的各个重要方面。本书可作为各类院校电子商务及相关专业的教材，也可作为网络 创业者和电子商务从业人员的参考用书。
阿里巴巴商学院以电子商务专业为主，逐步发展经济类、管理类、财会类、贸易类专业；办学以本科生和研究生教育为主，加快发展工商管理硕士（MBA）和留学生教育,同时大力发展非学历教育和各类社会化培训；师资队伍由杭师大很好教师、阿里巴巴集团高管和国内外特聘学者、专家、领导、企业家组成。 阿里巴巴商学院弘扬"有梦想、有激情、有责任感”的"马云精神”，坚持高起点、高标准，走靠前化、差异化之路,立足杭州和长三角地区，放眼优选，力争用10年时间,打造以电子商务为特色的实战型商务精英、高端创业干部培养基地，努力跻身国内品质商学院行列；再用10年左右的时间，大力提升学科专业整体水平，提高办学的靠前化程度，顺应经济全球化发展趋势，培养具有人文底蕴、企业家精神、杰出创新创业能力的创业者，打造国内品质、靠前上有一定影响力的商学院。
经典电商教材，几代电商人和院校学员学习的“绿色记忆”，全新升级
目录 第1章&ng#g#bsp;&ng#g#bsp;装修基础篇............................................................................................1 1.1&ng#g#bsp;&ng#g#bsp;拍摄事项 ..........................................................................................................................2 1.1.1&ng#g#bsp;&ng#g#bsp;拍摄基本知识 .......................................................................................................2 1.1.2&ng#g#bsp;&ng#g#bsp;拍摄脚本与流程 .................................................................................................25 1.1.3&ng#g#bsp;&ng#g#bsp;视频应用 .............................................................................................................37 1.2 收集素材 ..........................................................................................................................38 1.2.1&ng#g#bsp;&ng#g#bsp;确定图片要求 .....................................................................................................38 1.2.2&ng#g#bsp;&ng#g#bsp;搜索方法 .............................................................................................................38 1.2.3&ng#g#bsp;&ng#g#bsp;归类存储 .............................................................................................................49 1.3&ng#g#bsp;&ng#g#bsp;图片处理 ........................................................................................................................41 1.4&ng#g#bsp;&ng#g#bsp;发布上传 ........................................................................................................................49 1.4.1&ng#g#bsp;&ng#g#bsp;图片切片流程 .....................................................................................................49 1.4.2&ng#g#bsp;&ng#g#bsp;图片空间的使用 .................................................................................................58 本章习题 .................................................................................................................................66 第2章 页面设计篇..........................................................................................67 2.1&ng#g#bsp;&ng#g#bsp;首页设计 ........................................................................................................................68 2.1.1&ng#g#bsp;&ng#g#bsp;店铺首页核心功能 ............................................................................................68 2.1.2&ng#g#bsp;&ng#g#bsp;首页装修的作用 .................................................................................................68 2.1.3&ng#g#bsp;&ng#g#bsp;店铺首页布局 .....................................................................................................71 2.1.4&ng#g#bsp;&ng#g#bsp;页头设计 .............................................................................................................81 2.1.5&ng#g#bsp;&ng#g#bsp;页中设计 .............................................................................................................85 2.1.6&ng#g#bsp;&ng#g#bsp;页尾设计 ...........................................................................................................102 2.2&ng#g#bsp;&ng#g#bsp;详情页设计 ..................................................................................................................105 2.2.1&ng#g#bsp;&ng#g#bsp;详情页的重要性 ...............................................................................................105 2.2.2&ng#g#bsp;&ng#g#bsp;详情页尺寸 .......................................................................................................107 2.2.3&ng#g#bsp;&ng#g#bsp;详情页制作流程 ...............................................................................................108 2.2.4&ng#g#bsp;&ng#g#bsp;详情页文案采集与分析 ...................................................................................108 2.2.5&ng#g#bsp;&ng#g#bsp;详情页设计模块 ............................................................................................... 116 2.2.6&ng#g#bsp;&ng#g#bsp;详情页模块排序方法 .......................................................................................131 2.3 专题页设计 ....................................................................................................................139 2.3.1 专题页的作用 .....................................................................................................139 2.3.2 专题页的设计思路 .............................................................................................143 2.3.3 专题页的设计执行 .............................................................................................150 2.3.4 特别注意事项 .....................................................................................................155 本章习题 ...............................................................................................................................156 第3章&ng#g#bsp;&ng#g#bsp;图片设计篇...................................................................................... 158 3.1&ng#g#bsp;&ng#g#bsp;图片设计的基本方法 ..................................................................................................159 3.1.1&ng#g#bsp;&ng#g#bsp;色彩篇 ...............................................................................................................159 3.1.2&ng#g#bsp;&ng#g#bsp;字体篇 ...............................................................................................................167 3.1.3&ng#g#bsp;&ng#g#bsp;构图篇 ...............................................................................................................172 3.2&ng#g#bsp;&ng#g#bsp;广告图片的设计标准和制作步骤 ..............................................................................177 3.2.1&ng#g#bsp;&ng#g#bsp;广告图片的设计标准 .......................................................................................177 3.2.2&ng#g#bsp;&ng#g#bsp;广告图片的制作步骤 .......................................................................................185 3.3 网店常用图片设计 ........................................................................................................198 3.3.1&ng#g#bsp;&ng#g#bsp;主图设计 ...........................................................................................................198 3.3.2&ng#g#bsp;&ng#g#bsp;颜色图设计 .......................................................................................................206 3.3.3&ng#g#bsp;&ng#g#bsp;店内海报图设计 ............................................................................................... 211 3.3.4&ng#g#bsp;&ng#g#bsp;直通车图设计 ...................................................................................................217 3.3.5&ng#g#bsp;&ng#g#bsp;活动图片设计 ...................................................................................................223 3.3.6&ng#g#bsp;&ng#g#bsp;智钻展位图片设计 ...........................................................................................228 本章习题 ...............................................................................................................................235 第4章&ng#g#bsp;&ng#g#bsp;旺铺网店装修篇..............................................................................236 4.1&ng#g#bsp;&ng#g#bsp;旺铺版本介绍 ..............................................................................................................237 4.2&ng#g#bsp;&ng#g#bsp;TB旺铺PC端装修 .....................................................................................................237 4.2.1&ng#g#bsp;&ng#g#bsp;PC悬浮导航 ......................................................................................................237 4.2.2&ng#g#bsp;&ng#g#bsp;自定义页多端同步 ...........................................................................................239 4.3&ng#g#bsp;&ng#g#bsp;TB旺铺手机端装修 ..................................................................................................241 4.3.1&ng#g#bsp;&ng#g#bsp;视频导购 ...........................................................................................................241 4.3.2&ng#g#bsp;&ng#g#bsp;标签图 ...............................................................................................................245 4.3.3&ng#g#bsp;&ng#g#bsp;页面优化对比 ...................................................................................................247 4.3.4&ng#g#bsp;&ng#g#bsp;千人千面 ...........................................................................................................249 4.3.5&ng#g#bsp;&ng#g#bsp;首页镇店必买视频 ...........................................................................................252 4.3.6&ng#g#bsp;&ng#g#bsp;电梯导航 ...........................................................................................................253 4.3.7&ng#g#bsp;&ng#g#bsp;定向模块 ...........................................................................................................255 4.3.8&ng#g#bsp;&ng#g#bsp;精选 ...........................................................................................................256 4.3.9&ng#g#bsp;&ng#g#bsp;TB群 ...............................................................................................................257 4.3.10&ng#g#bsp;&ng#g#bsp;买家秀 .............................................................................................................258 本章习题 ...............................................................................................................................258 第5章&ng#g#bsp;&ng#g#bsp;视觉优化篇......................................................................................259 5.1&ng#g#bsp;&ng#g#bsp;视觉优化逻辑 ..............................................................................................................260 5.1.1&ng#g#bsp;&ng#g#bsp;优化思路 ...........................................................................................................260 5.1.2&ng#g#bsp;&ng#g#bsp;视觉数据优化模型 ...........................................................................................261 5.2&ng#g#bsp;&ng#g#bsp;优化主图点击率 ..........................................................................................................262 5.2.1&ng#g#bsp;&ng#g#bsp;主图点击率解读 ...............................................................................................262 5.2.2&ng#g#bsp;&ng#g#bsp;受众需求分析 ...................................................................................................262 5.2.3&ng#g#bsp;&ng#g#bsp;主图卖点呈现 ...................................................................................................264 5.2.4&ng#g#bsp;&ng#g#bsp;主图优化效果评估 ...........................................................................................265 5.2.5&ng#g#bsp;&ng#g#bsp;案例：使用CAHA模型优化水果类目商品主图............................................266 5.3&ng#g#bsp;&ng#g#bsp;优化详情页转化率 ......................................................................................................270 5.3.1&ng#g#bsp;&ng#g#bsp;商品转化率解读 ...............................................................................................270 5.3.2&ng#g#bsp;&ng#g#bsp;消费需求挖掘 ...................................................................................................270 5.3.3&ng#g#bsp;&ng#g#bsp;详情页呈现内容优化 .......................................................................................271 5.3.4&ng#g#bsp;&ng#g#bsp;详情页优化效果评估 .......................................................................................272 5.3.5&ng#g#bsp;&ng#g#bsp;案例：使用CAHA模型优化水果类目商品详情页........................................273 5.4&ng#g#bsp;&ng#g#bsp;优化首页动线布局 ......................................................................................................278 5.4.1&ng#g#bsp;&ng#g#bsp;网店页面的动线数据分析 ...............................................................................279 5.4.2&ng#g#bsp;&ng#g#bsp;网店页面的布局调整方法 ...............................................................................281 5.4.3&ng#g#bsp;&ng#g#bsp;网店首页优化效果的评估方法 .......................................................................282 本章习题 ...............................................................................................................................284
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